Why is a good digital marketing plan necessary to help the business grow

Why is a good digital marketing plan necessary to help the business grow?

A good digital marketing plan is very important to grow your business, especially in this day and age when digital is the way to go. Digital marketing is very important because of the presence of social media, which has emerged as the greatest and the most popular way to connect with a large number of people from all of walks of life. Digital marketing can be very helpful to show case your capabilities to people and help them understand what your offerings are and what you specialize in.

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Digital marketing is necessary because now enterprises are changing their brick and mortar set up to online websites, these are the new shops with new and evolved strategies to help touch base with customers. These are the shops of today, when people have no time to go to a shop. They shop on their phones and laptops from anywhere in the world. In order to keep up with this trend enterprises need to have a very clear and distinctive digital marketing strategy.

Let us take a look at the various reasons for adopting a good digital marketing strategy to help your business grow.

Digital marketing is cheaper and cost effective than traditional marketing practices

When you have a small business and you aim to reach the maximum number of people, your only resource is digital marketing. A good digital marketing strategy can help you connect with a lot of people around the world and achieve the desired results in terms of client conversion ratio. But the strategy that you need to adopt should fit all the necessary elements of digital marketing. You will spend a lot less than you would have to if you chose traditional marketing techniques.

Digital marketing helps to generate better revenues

Through digital marketing you will be able to reach so many people at the same time. You can showcase your offerings to them through videos, innovative campaigns and blog posts. They can completely understand your offerings through these posts and videos all at the click of a button. For a customer this can be very alluring because they can do all this at their own time and pace. This kind of a marketing strategy can yield better revenue as the customer has the ease of time and gets all kinds of information to understand the product better.

Digital marketing can help you interact with your audience better

Through social media platforms your interaction with your target audience is enhanced and augmented. Google plus helps you chat with them on a one to one level and through facebook you can show them the various products and services. They can also search about you online and go through various customer reviews. On youtube they can go through current and previous videos to understand your history and evolution. Thus your interaction with your target audience will greatly improve if you are online and visible to your target audience.

Digital marketing can help you build a reputation of your brand

Through digital marketing techniques and strategies you can build a great reputation of your brand and this can go a long way in helping you interact with your audience better. In order to prove yourself worthy of the customer�s time and money you need to be able to build a reputation online. This can be done by adopting a good digital marketing strategy and getting great customer reviews. Customers of search marketing agency make their mind up very easily if they come across good or bad reviews about a particular product or service.

How can digital campaign help you grow

How can digital campaign help you grow?

Digital Campaign

Digitization has affected every aspect of human life in the present times. Especially in the commercial sector, digitization has made a huge foray. Businesses are greatly affected by this digital invasion. Marketing is one area of business that has been greatly influenced and altered by digital campaigns. In fact, marketing is one area where professionals actually require training to develop a strong digital marketing plan.

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One of the challenges faced by every company is the lack of a coherent digital marketing plan. Without a concrete plan, it would be difficult to do the research and concretely express the goals of the company’s digital initiative. Even SEO agencies in Singapore need a proper plan.

Role of digital campaign

There has been an increase in digital campaigns than traditional marketing techniques. Here is the role that digital campaigns have on your business:

Digital campaigns are more cost effective than traditional marketing: nowadays most of the small and medium-sized businesses go for digital campaigns as their marketing strategy as they do not have the necessary budget to carry out a proper campaign. Hence they mainly opt for digital marketing as it is more cost-effective than a social media account for the company can be set up for free and through them, and digital campaigns can be carried out easily.

Digital campaigns lets you interact with your target audience: this is not possible through traditional marketing. But by carrying out a digital campaign you can easily interact with your target group of clients and win their confidence. This will help you to understand what they want more and how do they want your services catered to them.

A digital campaign can be carried across various online fields: with internet spreading across various devices beyond the computer, digital campaigns have moved from the monopoly big corporations that had the infrastructure to own a computer. Now even small corporations with just a mobile phone can carry out successful digital campaigns.

It’s easier to win people’s trust through the digital campaign: social media interactions with the target audience forms a major part of digital campaigns. Any digital campaign that is designed for social media has the feature of having a personalized interaction with the target group of clients. This greatly helps in winning the trust of the client and thereby increase the client base.

Digital campaigns can be measure conversions: it is not just easy to carry out digital campaigns, but easier to measure the success of digital campaigns through various tools. These tools help to calculate the percentage of traffic to the company’s page and are converted into parameters like sales and leads.

Better ROI for marketing investment is provided by digital campaigns: researchers have been carried out that have shown that a better Return on Investments (ROI) is provided by digital campaign than through traditional marketing. Traditional marketing is expensive and one can never have a true picture regarding the ROI.

Digital campaigns improve revenue generation: as less money is spent on digital campaigns, the savings itself becomes a part of the company’s revenue. Apart from this, higher conversation rates generally lead to more business and give higher revenue. A study conducted in Hong Kong showed that business that opted for online marketing tools had a 2.8 percent chance of growth in revenue than a company that opted for traditional marketing tools.

Digital campaign builds a brand name; a digital campaign is a great way of building your brand image. Also, with the increased use of mobile phones, it has become even easier to reach out to people and convey the message of your brand. If a company wants to rebrand itself it can opt for a digital campaign.

5 Reasons To Diversify Your Digital Marketing Strategies

Business owners often fret that they do not see results from their digital marketing efforts. The problem is not with the tool or tools but with the way you manage your digital marketing strategies. There are multiple digital marketing channels, but if you continue to use just one of them you are unlikely to see the kind of result you are dreaming of. That’s where digital marketing agency in Singapore come into the picture. They will optimize your result through diversification.

Simple channels

First off, most of the successful B2B marketers use multiple social media channels to distribute their content. The top four media channels they use include Linkedin, Twitter, Facebook and You Tube in that order followed by Google+ and slide share in that order. This is the way for them to get more favorable leads, results and sales.

Nearly 23 percent target audience look for fresh media content to address their needs or solving their problems, while 33 percent look for it at social media. Additionally, it is important that your business does not depend on marketing channels alone as they are subjected to third party rules and regulations.

Studies have indicated that the best way to access click through and sales conversion is to use paid search engine advertising along with the SEO strategy. Using just one of them might serve your key goal.

Experiment with formats

In addition, the target audience is not fixated to just one format of messages. Therefore, using media rich content including info graphics, images and video adds to the quality of content and therefore it becomes critical that businesses use multiple digital marketing formats that are unique to a specific media format such as You Tube and Instagram. However, it is also critical continually feed the media messages. For instance, you could be using You Tube, personal blog and Facebook but they may not likely yield results unless you continue feeding them with video, text and images on a regular basis.

Finally, the link building is equally important but not just with one channel. Although a business could be getting results with link building from just a channel, they may likely multiply their results with multiple channels.

It is evident in conclusion that diversification strategy is the best approach to optimize results. When an individual or an organization may not have knowledge and time to handle multiple channels, digital marketing agency in Singapore can handle the challenge of digital marketing on your behalf.

Social Spending in Singapore

A basic rule that we understand is, for most of us, the only way to finance our expenses is by earning more or saving more or spending less. Governments and citizens of different countries have their own ways of managing this. One way for governments to earn more, is by taxing its citizens more just like citizens who would earn more at their work. Governments would impose extra taxes and then spend the proceedings from taxes on other citizen groups to ensure that the general standard of living improves and there is parity across most citizen groups.

The Scandinavian way of earning more(Sweden) is to tax its citizens more and then directing the amount towards those who are in need of support, and providing complete welfare benefits to all. In fact the tax on the highest income bracket is almost 60% in Sweden. This does not allow citizens to save a lot.

The Singapore way:

In Singapore, the situation is very different. The government does not believe in the Scandinavian model. It follows the progressive tax system. Here, the basic rule of the government is to target help where needed without penalizing others. It achieves this by imposing lesser tax burden on its citizens. The highest income earner pays just around 20% tax, which allows them to save more. But, this in turn does put pressure on the government as direct taxation is one of the major sources of revenue for any government. Without this method, the government is unable to spend on other areas which need investment though the government may try its best to do so.

Over the years, the Singapore government has been spending increasingly on its elderly, lower and middle income groups, on subsidies related to healthcare and better social assistance benefits. But unlike other countries like Sweden, who also charge more tax, Singapore believes in also reducing tax burden on its payers and using these finite resources to help the ones who need it most.

At times, there is pressure on the Singapore government to increase spending on healthcare and social welfare areas but with the limited resources it generates from its tax payers, they are still doing a great job. It is mainly due to all such efforts by the Government that Singapore has been ranked second for the fifth consecutive year in the Global Competitiveness Report. This report is prepared and released year after year by The World Economic Forum, which measures 12 parameters ranging from infrastructure and healthcare to financial market development.

Why Every Business Needs a Marketing Strategy?

Developing a ground-breaking product with universal application and global appeal isn’t the sole factor that determines the success of the venture. Via marketing, awareness of the product offered is created. Marketing stretches the outreach of a product or service. If the product does not reach the target audience the intent of its production is lost. A good marketing strategy improves the customer pool and ultimately increases sales leading to an increase in profits. The advantage of a good online marketing strategy also helps in educating the consumer on the products application, utility and its unique features that sets it apart from the competitor’s product. There are absolutely no disadvantages of a marketing plan. To further convince its importance, below are the listed reasons for the need of a marketing strategy for all businesses regardless of its physical size.

  • Scope to understand the business: When the strength and weakness of a business is assessed, detailed insights on areas that need improvement surface. By focusing on the strong points, the strength of the business can be further improved. Working on the negatives to minimize the same will have similar results. Valuable information on the structure of the business allows improvement in approach towards legal, economic, political, social and technological ventures.
  • Better decision making ability: When there is clarity in the functioning and structures of a business, decisions that need to be enforced become clear. When the affecting factors and the available resources are analyzed, the position to make the right decision is placed right. Questions that arise regarding the advertising, distribution of product and pricing are dealt with the right way. The required budget, the available resources and time restrictions become clear.
  • Implementation of a short and long term plan: If a short term plan is considered important, then a long term plan’s importance is double. A short term plan aids in the initial launch and marketing of the product. A long term plan is necessary to maintain product growth and outreach. During the journey constant revisit to the long and short term plans must be made. An annual plan will steer the strategic plan towards the fulfilment of the monetary expectations of the business.
  • Working document: A good market plan is a written document that guides the course of action for a business. By revisiting the plan, problems can be dealt with effectively. Amendments can be made when necessary to accommodate the ever evolving market.